Strategy
We continue to set ourselves ambitious objectives. Our new Strategy targets a structural EBITDA gain of $1.25 bn pa, or a 35% increase vs. 2018 EBITDA. “Strategy 2022 is marked by high resilience to external market factors, being based on enhancing the Company’s competitive advantages: low cash cost, efficient vertical integration, product mix diversification by product and by market, and a high level of production and sales localization.
NLMK Europe will be developing the strategic and industrial development plans for its European Units as part of the development of group Strategy 2022. In the very short term, it will continue the improvement plans with a strong focus on technical enhancements on all sites.
To reach these goals we have set the following objectives:
- improving in a measurable way our safety and environmental performance
- increasing sales of high added value products
- being a trusted supplier for our strategic markets, exceeding customers’ expectations
- improving operational efficiency
- reinforcing the culture to gain in competence and in excellence
Documents (1)
02/10/2014